“What’s a computer?” she asked.
I love Apple’s new ad for the iPad Pro. It shows a young girl using her iPad throughout the day. It starts with her grabbing it off the floor, working on schoolwork with Word, drawing with Procreate, using Goodnotes, and reading a comic on the way home. At the end, her neighbor asks her, “What are you doing on your computer?”
“What’s a computer?” she replied.
What I love is everything they showed her doing wasn’t bullshit. It’s all stuff you can do on an iPad. It’s all stuff I’ve done on an iPad. It’s not some bizarre video that only works in certain conditions that most people can’t replicate. It shows the iPad isn’t a computer, that boring, old, heavy, kludgy thing her parents use.
It’s not a promise for the future. She seamlessly switches between apps, drags a photo in Message and uses her Pencil at various times during the day. My favorite part is around the 30 second mark where she is using the iPad with a Smart Keyboard on a glass counter at a cafe while she waits for her order. When she is ready to leave she smacks the iPad down into the folded position by lifting it up and giving it a practiced smack down that and folds the keyboard under the iPad. The movement reminds me of an Arthur Fonzarelli moment.
The spot also shows off what I consider to be the canonical iPad setup: iPad with the Smart Keyboard and Pencil.
I’ve watched this spot so many times. It’s everything I love about how Apple markets their devices — a little short film showing how people actually use the damned thing.
There is no good time for a tech failure, but this one had a taste of self-infected. When I started working on my homework for my graduate class recently I noticed two things: my 256g iCloud Drive was almost full; and so was my 128g iPad. The iCloud Drive I knew about. I had dumped up 40g of videos to it and thought I would have more space free than I did. The iPad was worrisome. I’ve looked like even though I had Optimize Photos turned on, my iPad was still storing full images locally. When I signed out of iCloud and signed back in it told me I needed another 50g of iCloud storage. It wanted to re-upload all the images I guess.
So, I ended up just reformatting the iPad via the settings menu. I chose to restore from a recent iCloud backup and about an hour and half later the restore was complete. All my passwords were there. My apps were in the right locations. If it wasn’t for having to re-download my books in iBooks and the Kindle app as well as a few missing text messages, you wouldn’t have known it was a fresh install.
I’ve been thinking of reinstalling macOS on my MacBook Pro. The reasons are a topic for another day, but the time it takes to get everything back up and running is the main reason I haven’t. There are a lot of large apps on there plus the data from my cloud storage. It is the type of thing that will take a weekend to recover from.
iOS, though, is about two hours total.
I’ve had a running category tag on this site for a while labeled iPad-only. I’ve been inspired my Ben Brook’s iPad Productivity Reports, and Matt Gemmell’s series on going iPad Only. For a while, I’ve wanted to write a little more about how I use my iPad, so I’m starting this irregular series I’ve dubbed iPad Life.
Unlike Matt and Ben, I am not 100% iPad-only. Outside of the day job, even in my personal life I can’t go iPad-only. I run into enough challenges like de-DRMing my Calibre library, downloading some files off the internet, Photoshop filters, and 3D modeling tools to go iPad-only. It’s bothered me, in a way. A big step was getting my head around the idea that by using my MacBook for things I need a Mac for wasn’t betraying the cause of an iPad-only lifestyle; it was just using the proper tool for the job. This is just life and efficiency. Especially on a school project, sometimes it was just easier to open up the MacBook and do the task than fuck around with bending iOS to my will. I’m looking at you, WebEx app.
When I settle down to do any sort of creative endeavor, the iPad is the first device I reach for. It’s the best way for me to write and draw. I consider the 12.9” iPad Pro to be the canonical iPad, and I think an Apple Smart Keyboard are required accessories if you want to use the device for productivity. I also consider Ulysses, Procreate, Linea, Affinity Photo, OneNote, and Graphic to be my essential apps. Those apps let me focus on what matters: creating. It is a rare day I intentionally leave the house without my iPad. There is a cafe near my house I love to go work at. The coffee and food is great. There is a little alcove off to the side where I can have a little bit of privacy.
One of the things I love about the iPad is how it lets me manage my creative process. There is a great TED Talk by Adam Savage where he goes into creative obsessions. In it he mentions he has a folder on his Mac where he is constantly dumping images and creative things that inspire him. I have something similar on my iCloud Drive. What I love about the new split-screen features on iOS 11 is it is now very easy to just grab an image I like off the internet and drag it into a folder. I have folders for art I like, reference images, miniature painting references, and stuff that like that. Grab, drag, and drop. Articles I find of interest go into Instapaper and Evernote. When I need to reference something, I can split screen it to the drawing app, or full screen it if it’s a reference image for a miniature or a train detail I am working on.
This is the iPad’s superpower. It removes a lot of the friction to my creative endeavors and lets me focus on what matters.