There’s one thing about Apple that has been in the back of my mind since WWDC: Apple has done a fantastic job at organizational change in the last year or so. Every organization I’ve worked at has handled change poorly. Either people refuse to accept the change, or the leaders don’t change enough, or, sometimes they change too much.
It’s pretty much a given: Large organizations handle large changes poorly. Look at Blackberry and Microsoft. Both of these companies saw their markets were being disrupted, but still did a piss-poor job at reacting to it.
Apple, on the other hand, is a market leader and on the outside had little need to change how they did things. Yet they did, in some key ways.
Opening up the betas
Up until earlier this year, it was laughable that Apple would ever open up the OS X betas. Yet, starting with a dot release for Mavericks they opened up the betas. Even now, there is a public beta for their new OS, Yosemite. Hopefully, this will clear up some issues like the whole Gmail Mavericks issue.
That said, I don’t think Apple will open up the iOS betas. There are too many risks for key systems. Apple had enough problems with a small subset of users having problems with a failed 8.0.1 update. Imagine if a bad beta got out for an OS Apple isn’t actively supporting.
Opening up iOS
I don’t’ know if iOS 8 extensions and keyboards would have happened if Jobs and Forestall were still with Apple. Part of me can see it happening if Jobs were still alive (he did accept that sometimes Apple needed to change). If Forestall still stayed on after Jobs died, I doubt it.
At WWDC, it was announced that now 3rd party keyboards would be available for iOS, and now apps can talk to each other in a more logical manner without the need for some crazy workarounds.
Gizmodo is off the shit list
Gizmodo got an invite to the September 9 event. This is the same organization that got their hands on a stolen iPhone and told Jobs to shove it. I thought the odds were better I would get an invite to an Apple event before Gizmodo would. Lo and behold, both Gizmodo and Brian Lam got invites. Even with Jobs and Cotton gone, I thought someone at Apple would have a long enough memory to still stick it to them.
I look at some of the changes other organizations have tried to make and seen how they have failed first hand. That so far, this hasn’t blown up in Apple’s face is remarkable. So far, a few bugs in iOS have given them egg on their face.
Egg is far easier to clean up than shit, though.